The conclusion of the Angry Hop Brewing Co.

I've been a little busy flying across the planet, pardon the lack of posting but I promise theres more to come. ALOT more. But first I'm sure you are all wondering about the Angry Hop.

The Angry Hop entered the market on a Tuesday, they were going up against the big guns. 5 "mega breweries" one was even creatively named "mega brew", we also had the Intl' brewing company, Clybourn Brewing Company, Global Brew, and one other "big name". The competition was fierce, the hops were even more angry.




In this fantasy world of brewing there are 3 main products that are produced. To simplify we will simply call them Draught, Cans, and Bottles. All 6 breweries started out with their own draught line. The first financial period that changed. Some went right to the uber-expensive bottling lines. Others added canning lines, and yet others still decided to go the route of contract brewing. The advantage being that you dont have to invest $$ into equipment. The downside? You arent making as much. Not NEARLY as much.

The angry hop decided to formulate a strategy inspired by a little brewing company down south, whos mascot I'm particularly fond of. We started with the intention to buy a bottling line but in the end contract brewing was where they found their success.




Ok, so I didnt open a "real" brewery, but who cares. Reality can really suck. This was a simulation game (think brewery monopoly) where each team is given share capital as well as the opportunity to invest in the different lines of product. We set our own prices and battle for customers. The market is determined by our instructor. The Angry Hop wasnt always the powerhouse it ended up to be. In fact they ended up in the red after the first period. (This is not unusual for even a startup brewery to lose $$ the first year)

To make a long story short the Angry Hop got angrier, and eventually, like a turtle with a carrot dangled in front of him racing a tortoise, he perceived and the Angry Hop was the only company ending in the black as you can see below. It wasnt as realistic as the real deal, but it was interesting, and a little fun as well. Did I mention I love competition and hate losing.

(For those interested the big numbers are our profit/loss at the end of the quarter. Small 2 numbers are what we expected to sell and what we actually sold. One company actually got merged due to some bad biz'' planning :)